Around 71% of small businesses use social media in their marketing campaign, which shows you must create ways to cut through the noise.
Building a personal brand is key to establishing yourself as an industry expert, reaching your target audience, and driving sales. But this can feel overwhelming, especially if you’re not sure how to harness the power of social media. Luckily, there are several tricks to build a personal brand that your audience will remember.
If you’re interested, you’ve come to the right place. Here’s everything you need to know.
Outline Your Branding Goals
The first step of brand building is understanding your business’s goals. Figure out what you want such as launching a new business or making your products stand out from your competitors. Once you have a clear idea, it’s easier to begin your social media branding strategy.
For instance, if you’re launching a new product, focus on visual-heavy platforms. You should work with a product photographer to create eye-catching images and post these on Instagram to attract prospects.
Define Your Areas of Expertise
If you’re not sure how to build a personal brand, define your areas of expertise.
Outline your values and how people should recognize you or your products. Narrow your list down to three areas and add these keywords to your social media pages so it’s easier for customers to find you.
Update Your Social Media Accounts
Brands who want to become famous on Instagram for free must update their social media accounts. Don’t worry about using every existing platform, simply choose several to fully focus your attention on. Make sure you upload a profile picture and fill out your contact details such as website, email, and telephone number if necessary.
Create Engaging Posts
An essential part of social media marketing is creating engaging posts and uploading regularly. The key is to create content that reflects your brand and overall personality, whether it’s written or a visual image. Aside from visually arresting images, you should also add value to your audience by offering advice or industry secrets that will help you stand out from your competitors.
Be Active and Responsive on All Channels
Prioritize your digital marketing so you’re active and responsive on every platform. You should reply to as many comments as possible, even the negative ones, as it shows you care about your audience.
You should also use the platform’s features to engage with followers. For instance, go live on Instagram to discuss your latest product or have a Q&A session so your audience learns more about you.
Build a Personal Brand Today
Hopefully, after reading this article, you know how to build a personal brand.
Start by outlining your goals, defining your areas of expertise, and updating your social media accounts with your latest details. You should also be active and responsive on your channel as it shows you care. Good luck with your venture!
Found this article helpful? Great! Then check out the rest of our blog for more tips and tricks.