When in the process of a website development, it’s always one of the hardest things to come up with a domain name. The domain name is your identity and people will remember you by that name. It is always said to choose a name that is unique, easy to remember and descriptive. In doing so, many will use a name which can go longer than what the web recommends. There could be more mistakes that you can make, damaging the repute of your business.
When registering a domain name there are certain set rules that you must follow.
Mistakes to Avoid when Choosing a Domain Name
When in the process of domain registering remember that it’s not easy to keep on switching from one name to another. If the website development company is in charge with this responsibility, make it certain that they avoid the following mistakes:
Domain Name – Too Long
Not always you can come up with a short name. Sometimes it takes several seconds to type in the domain name e.g. Interactive Web Development Company. This could be simplified to IWEB or IWDC (picking the initials only). And once the user is on the website, you can show them the full name.
Domain Name – Use Your Sense
At times, it happens when you have a name and you’ve registered it. But as you browsed it on the web it sounds a bit creepy. You don’t want a name that misled your traffic. Come up with few options, check if they sound okay when put together and do try some variations till a final name.
Domain Name – Improper Extensions
.com, .net, .org etc. are some of the most common TLDs (Top Level Domain) extensions in use. Some TLDs are used specifically for certain locations. For example, if you are running an IT services company UK and focus only on attracting traffic within UK, you can use .co.uk with your domain name. If you’re a government organization, .gov best suits with your domain name. But if you need to cross the border, .com is a better choice.
Domain Name – Too Mainstream
SEOLAND.com – it’s short and descriptive but is too focused on SEO. There could be many who are looking for other web services like website development, website designing, mobile application development etc. Or there is a possibility that you now offer more than just SEO services, but this name of yours is directing at the SEO services. In cases like this, it’s suggested to change your name, offering a broader aspect.
Domain Name – Check the Spell
Once registered you can’t run away. Don’t forget to check and recheck the spellings of the domain name. But at times one can use a word(s) not existing but they must have to defend them.
Register Your Domain Name
Now that you’re certain with the domain name and know that it’s a perfect match, it’s time to get your name registered. If you don’t want to do it yourself, a domain registration company will surely help you with this.
Don’t forget to ask the IT services company to help you boost your website and make it user-friendly.